Utbildningspaketet är framtaget för rådgivare som arbetar med licensiering idag och/eller vill jobba med licensiering i närtiden. Det passar även dig som har jobbat med licensiering i industrin och som vill utforska hur man kan balansera kommersiellt tänk med sin roll i en offentlig miljö.
Licensiering är en metod för nyttiggörande av forskningsresultat som är ett bra komplement till de verktyg som används i Sverige idag. Genom att addera detta verktyg vill vi på sikt skapa mer nytta i samhället.
Utbildningspaketet är framtaget av SNITTS i samarbete med ASTP och andra internationella aktörer.
För att få ut så mycket som möjligt av utbildningen så rekommenderar vi er att delta vid alla fyra utbildningstegen. Men om du önskar går det självklart bra att endast delta vid enstaka tillfällen. Utbildningsstegen är framtagna i pedagogisk ordning och vi rekommenderar att man börjar med steg ett.
- Context to Licensing in a University Environment
11-12 juni 2020
- ASTPs Technology Licensing (18 CE points)
- Masterclass Negotiations
- Masterclass Agreement Language
20-21 februari 2020
Paketpris steg 1+2, medlem: 15 900 kr
Steg 1, 3 och 4 medlem: 4 900 kr/kurstillfälle
Steg 2, medlem: 16 000 kr
Steg 1, 3 och 4 ej medlem: 6 900 kr/kurstillfälle
Steg 2, ej medlem: 21 000 kr
Aims and objectives
An advanced level, four-step professional development program designed to provide delegates with practical skills and knowledge applicable to licensing of academic intellectual property into industry. The courses will be highly interactive, based on group work and case studies, and will help delegates explore the role a University (and its associated support system) can take in balancing commercial and public good objectives in seeing impact delivered from intellectual property arising from publicly-funded research.
Step 4: Masterclass Agreement Language
When: 20-21/2 2020 (lunch to lunch), location: Gothenburg
- How to share balance future research freedom and sharing value with a licensee
- What can go wrong when defining licence field definitions
- How to understand when to use different grant clauses
- The impact that grant clauses can have on a commercial licensee
- Defining the field of a commercial licence
- To patent broadly and licence more narrowly OR to patent narrowly and licence broadly/sell?
- A toolkit of grant clauses and when to use them
Step 1: Context to Licensing in a University Environment
Organisers: SNITTS and ASTP
When: 11-12 juni 2020 (lunch to lunch), location: Sweden
Trainers and course Directors: Jeff Skinner, Executive Director, Institute of Innovation and Entrepreneurship, London Business School and Peter Deakin, Innovation Advisor, Chalmers
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- How to define a value proposition based on a range of assets
- How to define a TTO service offering that is attractive to the researcher base
- How to professionally manage an intellectual property portfolio and why it matters
- How commercial and public good objectives can be successfully balanced
- Sources of competitive advantage
- The TTO as service provider
- Professional management of IP
- Shaping the commercial deal
Step 2: Technology Licensing
Organisers: ASTP, see: www.astp-proton.eu/events/training-courses-2/technology-licensing
When: November 2020, location: Europe
- How to market technologies to attract and secure potential licensees.
- How to value Intellectual Property including patents to prepare for a negotiation.
- How to negotiate a licence. Tips to minimise roadblocks and close favourable deals.
- How to manage licences post signature including collecting royalties and running audits.
- What to do when things go wrong?
- How to negotiate licences to ensure a win-win.
- Marketing Intellectual Property
- Valuing Patents and other IP
- Negotiating a Licence
- Post deal management
- Handling difficult situations
Step 3: Masterclass Negotiations
When: December 2020 (lunch to lunch), location: in Sweden
Trainer: Robert Marshall, Robert Marshall & Associates
This masterclass – held over two half-day sessions – is designed to help delegates understand the latest thinking in negotiation and put their learning into practice in a challenging exercise based on a real-world technology transfer scenario.
The workshop starts by reviewing the traditional approaches to negotiation – and examining and understanding the difficulties that can result – before moving on to look at the alternative approaches that are most likely to result in success.
Delegates will discover the latest methods that are increasingly being adopted by professional negotiators, mediators and managers worldwide. We will explore some advanced techniques for negotiating in difficult situations.
In addition, the workshop will help delegates to better understand their own inherent approach to negotiation, especially when the stakes are high, if there is disagreement or where complex, dynamic and conflicting issues must be resolved.
The masterclass culminates in a negotiation exercise involving multiple parties. This will give delegates the chance to practice some of the new ideas they have learned, in a supportive but challenging environment.
We will end with an open discussion and identify the key learning points from the workshop.
Key Learning Points
By the end of this workshop, delegates will…
- Understand a range of different approaches to negotiation, and the benefits and problems associated with each of these
- Have learned proven and practical techniques for negotiating effectively
- Know the value of – and how to create – a powerful ‘plan B’
- Have identified their own preferred approach to dealing with difficult interpersonal situations and considered a range of alternative strategies
- Be more confident and self assured in dealing with skilled negotiators
- Have examined a proven methodology for negotiating with difficult or unyielding people
- Have planned, observed and participated in a challenging discussion and negotiation (based on real events) where conflicting interests must be reconciled if the terms of a commercialisation partnership are to be reached.